Sayan Chatterjee |
Pearson Education, Inc.
2005-10-14 00:00:00
Companies need to be more proficient than their competitors in recognizing the nature of risks before actually investing in a business opportunity. To do this, they need to have a framework that allows them to understand the sources of risk at a high level.
Editor'sIntroduction:Businesseshavelongbuilttheirstrategiesonthefoundationofprofitabilityfirst,andriskanalysissecond.Byflippingtheformula,companieswillrealizethatbusiness......
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