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Nine Questions that Can Help Customers Meet Their GoalsEnglish Version

  Josh Costell  2006-01-12 00:00:00   AMACOM
Marketing should focus on customers' goals, not on specific products. Hurdling these nine tests ensures that your marketing process is effective from customer targeting all the way to the sales call.

 Editor'sIntroduction:Customergoalsprovideinformationabouttheuniquecircumstancesofeachcustomerandtheconstraintsunderwhichheoperatesinmakingbuyingdecisions.Applyingnine......

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