Editor's Introduction: Many companies are already familiar with the fact that acquiring a new customer costs up to seven times more than retaining existing ones. That's why programs that aim to customer loyalty are becoming popular. But aside from the tips on how to increase customer loyalty, it's equally helpful to know what causes customer loyalty programs to fail.

给予之前先索取，第一印象太糟糕； 顾客去留无自由，私人空间遭冒犯。

A four-part CEO Job Description: Check out how well you are able to accomplish each part.

面对CEO，人人都有几分敬畏。很多CEO甚至不知道自己应该做什么，其实，CEO的工作内容很简单，只不过，要圆满完成却不简单。

Promoting an executive at the expense of other equally strong candidates is a potentially explosive situation.The key to working this out is to align all executives behind a common vision of what a strong leadership structure is，regardless of who gets the plum position.

职位竞争，难免有人失望。调整心态，要靠团结精神。