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有效广告九原则2004-09-03

瞄准目标顾客,抓住受众眼球。标题、图片、正文,三管齐下。

The Pitfalls of Overpricing-and Underpricing-Bids2003-11-28

When you bid for a sale, overpricing and underpricing are both risky. To have a good shot at winning customer orders, be fair and flexible. Show the customer the value of what he is getting for the price you are charging.

When Sales are Soft, Shift Marketing into High Gear2003-11-28

Certain marketing strategies work best during an economic downturn, and these strategies do not just produce measurable results. More important, they also ensure a steady stream of new business leads throughout the year.

营销投入不能减2003-11-02

萧条时更不能减少营销,十个方法可使营销提速。

报价格?报价值!2003-10-31

报价的关键是:报出客户价值。

 
 
 
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