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Leading business management magazine
With the mission of “excellent management practices for China's business leaders”, Chief Executive China has been bringing world-class, relevant and practical management practices to its readers since its launch in 1992. Its editorial is highly respected among China's corporate executives and many regard Chief Executive China their preferred business publication.
Chief Executive China 's editorial focuses on China's management challenges and best practices, with most features researched and written by its experienced editorial team and professional writers. Other articles are adapted from the latest and most authoritative international business management publications and edited with the needs of China's senior executives in mind.
Circulation and Reader profile
Chief Executive China believes that the quality of its readers is as important as the quantity, and therefore maintains a stringent reader qualification process to ensure advertisers reach the right audience. Readers' information is verified and updated on a regular basis by the professional circulation team. BPA audits the circulation process as well as the quantity and quality of readers periodically.
The circulation of Chief Executive China magazine is 195,115, audited by BPA Worldwide in June 2007. The latest BPA report and readership survey conducted by CTR show that Chief Executive China readers have the following characteristics:
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68% are decision-makers and hold senior management positions (Chairman, President, CEO, VP, Owner, GM, etc.) |
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Average age is 35 and 97% hold bachelor's degrees or above |
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4% have an annual household income of over RMB1,000,000 and the average reader annual household income is RMB 300,340. CEC readers have strong consumption power. |
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They have a strong influence on the purchasing decisions in their companies. According to the survey, On average they control annual corporate spending of more than RMB3,400,000 and 13% commanding a budget of over RMB10,000,000. |
Advertising and promotional services
In addition to a community of high quality readers and registered active users, Chief Executive China has the lowest effective CPM in its industry, enabling clients to reach their targeted audience in China in the most cost effective way.
Print advertisement deadline
Deadline for advertisement booking is 7th of every month. Material deadline is on or before 17th.In case of public holidays, deadline will be moved to the last working day prior to that holiday.
For more information about advertising service, please send e-mail to cecsales@globalsources.com, or contact any of our sales offices below:
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