It’s an interesting case study of how a company in a period of about two decades went from just being an importer to now being a pretty significant part of the U.S. economy.
过去几个月来，汽车突然加速的问题，导致丰田汽车公司（Toyota）召回了数百万辆汽车，紧随人们的抱怨之后，从汽车的设计，到公司高管不承认而且未能正面解决这些问题，丰田面临着各种批评。或许，最具破坏性的，就是人们对丰田汽车公司的质量声誉发起的猛烈攻击了。
如果说精明的企业和受欢迎之间有什幺明显的联系的话，那幺丰田 (Toyota) 就是这个春季这方面的舞台女王。在总部位于纽约市未公开上市的研究咨询机构 Reputation Institute（声誉研究所）的最新研究中，由于拥有最佳的美誉度，这家日本汽车制造商在一份关于全球最大的600家企业的榜单上名列第一。去年和2006年，丰田在该榜单上都位居第六。
皇冠混合动力采用了丰田汽车最新研制的THSⅡ（Toyota Hybrid System—丰田混合动力系统）。
Faced with tough times and tougher competitors, Japan Inc. is changing its vaunted management style.
Emotional intelligence is not only good for leaders, it's good for business as well, as the leadership styles of some of the greatest company illustrated.
Is your current strategy not delivering the desired results and worse, allowing the competition to flourish? It's probably time to play “hardball” - do business that aims at sweeping aside rivals, leaving them wondering just what hit them.
揭开日本和韩国全球性品牌成功的秘密，揭示那些最值得中国企业学习的特质。
专访美国品牌建设专家David A.aker。
Rather than look for a miracle breakthrough to boost growth, companies should take a holistic view of their strategy and find specific growth opportunities within it. A four-step framework enables them to achieve that.
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