iTunes在一个不同的时代为了不同的目的而创建，它将自己的作用发挥到了极致。

案例-苹果 iPod/iTunes 商业模式

One of the secrets to inspiring employees to perform is to communicate the purpose and enjoyment of daily work. This requires managers to think carefully about the motivational im...

用Dunhill的“小恶魔”，开启别致的鸡尾酒人生。

现在随着Web2.0的流行，这种颠覆传统会议模式、并能充分体现Web2.0开放、平等、自由精神的Unconference聚会方式开始流行。

Communicating bad news, when done properly, can increase trust, ultimately leading to heightened employee commitment. Your bad-news communication plan shouldn't be different from ...

In business, the value chain defines the bounds of control. By maximizing the use of each lever within this chain, you can initiate ways to how best to act - and get a jump on the...

Employees also need to communicate with each other. Organizations should therefore ensure that employees have the tools to succeed as individual communicators.

International trade shows offer countless opportunities for multilateral contacts and business deals. To make the most out of these events, you need to address several issues,even...

The written word remains the basic tool of communication, and being able to write effectively and persuasively remains a core executive skill. Here's how to ensure your messages m...

Major change can cause employees anxiety and discomfort which, in turn, can stall your efforts to mobilize them in new directions. To manage transitions effectively, build a commu...

Setting boundaries for yourself and letting people now about them is important in promoting communication and fostering solid work relationships.

Don’t ignore the massive revenue potential that lies in inactive accounts. Here are four strategies to make dormant accounts active-and profitable-again.

All companies are vulnerable to crises that could disrupt their marketing programs. Minimizing the impact of crises on both internal and external audiences requires a communicatio...

Faced with tough times and tougher competitors, Japan Inc. is changing its vaunted management style.