TOM相关文章

TOM始终没有放弃寻求真正适应中国消费者电子商务模式的企图。毕竟，淘宝当下“赚人气不赚钱”的模式面对数以百万计买家的推广需求，以及阿里巴巴将流量转化为价值的诉求，目前看来也是不甚明...

Customer input is always interesting -- but to make it useful, you need to standardize its structure and analyze its content.

Editor's Introduction: Many companies are already familiar with the fact that acquiring a new customer costs up to seven times more than retaining existing ones. That's why progra...

To vastly impact your bottom line, gather the necessary information to determine your profitable customers, make business decisions based on that information,and then learn to wor...

Are your customers satisfied? Why not ask them? Or better yet,come up with a complete customer measurement system. That will enable you to put your people and your resources where...

Most companies talk to customers mainly for two reasons: to sell something or to fix a problem. But valuable conversations need more than that. They require the ability-and the pa...

Marketing should focus on customers' goals, not on specific products. Hurdling these nine tests ensures that your marketing process is effective from customer targeting all the wa...

If getting close to customers is beneficial，then there's nothing better than getting intimate with them. That's why “customer intimacy” is a fast-spreading practice.

Companies tend to approach marketing from a product perspective: develop a product and then see how customers will react. A better approach is to understand who the customers are ...

Giving customers what they want is a traditional principle of business success. But if you desire explosive sales growth, take the innovation route: Give customers what they need ...

国内最大的SP公司即将套利告别资本市场，创造业务转型的平稳条件。

Using data-intensive procedures allows you to do two things: Identify top customers in terms of their likely future purchasing patterns, and reach out to them through cross-sellin...

Here's a list of 12 best practices to consider in building - or changing - your corporate culture toward one that is more customer-oriented.

Even when faced with powerful customers who pressure them on price, industrial suppliers can still profit by aligning with organizations that value joint initiatives over short-te...

With the right systems, customers can serve themselves and feel they’re in charge. The right self-service strategies reduce cost， too.