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TOM再谋电子商务:B2C基因如何互补? 2010年08月12日


Telling Time: Rules for Structuring Customers' Need Statements 2008年07月18日

Customer input is always interesting -- but to make it useful, you need to standardize its structure and analyze its content.

Five Great Ways to Lose Customer Loyalty - Even Before You Gain It 2005年10月13日

Editor's Introduction: Many companies are already familiar with the fact that acquiring a new customer costs up to seven times more than retaining existing ones. That's why progra...

How to Find-and Take Advantage of-Your Profitable Customers 2004年08月09日

To vastly impact your bottom line, gather the necessary information to determine your profitable customers, make business decisions based on that information,and then learn to wor...

Benchmarking Customer Satisfaction 2004年10月15日

Are your customers satisfied? Why not ask them? Or better yet,come up with a complete customer measurement system. That will enable you to put your people and your resources where...

A Dynamic Interaction with Customers Is a Gold Mine 2003年06月11日

Most companies talk to customers mainly for two reasons: to sell something or to fix a problem. But valuable conversations need more than that. They require the ability-and the pa...

Nine Questions that Can Help Customers Meet Their Goals 2006年01月12日

Marketing should focus on customers' goals, not on specific products. Hurdling these nine tests ensures that your marketing process is effective from customer targeting all the wa...

You Can‘t Get Any Closer Than This to Your Customers 2004年08月09日

If getting close to customers is beneficial,then there's nothing better than getting intimate with them. That's why “customer intimacy” is a fast-spreading practice.

Serve Customers According to Their Value to the Organization 2003年08月04日

Companies tend to approach marketing from a product perspective: develop a product and then see how customers will react. A better approach is to understand who the customers are ...

Develop a New Perspective No One Else Has About Customer Needs 2003年07月09日

Giving customers what they want is a traditional principle of business success. But if you desire explosive sales growth, take the innovation route: Give customers what they need ...

TOM在线进退有度 2007年03月19日


Determine which Customers Are Worth Keeping - and Which Ones Are Not 2004年05月12日

Using data-intensive procedures allows you to do two things: Identify top customers in terms of their likely future purchasing patterns, and reach out to them through cross-sellin...

Changing a Corporate Culture Towards a Customer-Driven One 2005年01月13日

Here's a list of 12 best practices to consider in building - or changing - your corporate culture toward one that is more customer-oriented.

Empower Customers Through Self-Service Strategies 2003年06月11日

With the right systems, customers can serve themselves and feel they’re in charge. The right self-service strategies reduce cost, too.

Avoid Falling Victim to Hard-Bargaining Customers 2005年01月13日

Even when faced with powerful customers who pressure them on price, industrial suppliers can still profit by aligning with organizations that value joint initiatives over short-te...

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