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TOM

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关注TOM领域的实践和动态。在这里,您既可体验鲜活而精彩的TOM案例,聆听专家对TOM难点问题的解答,又可掌握实用工具,并紧扣前沿,与广大经理人和精英切磋TOM之道。
 
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TOM始终没有放弃寻求真正适应中国消费者电子商务模式的企图。毕竟,淘宝当下“赚人气不赚钱”的模式面对数以百万计买家的推广需求,以及阿里巴巴将流量转化为价值的诉求,目前看来也是不甚明朗。

Customer input is always interesting -- but to make it useful, you need to standardize its structure and analyze its content.

Editor's Introduction: Many companies are already familiar with the fact that acquiring a new customer costs up to seven times more than retaining existing ones. That's why programs that aim to customer loyalty are becoming popular. But aside from the tips on how to increase customer loyalty, it's equally helpful to know what causes customer loyalty programs to fail.

To vastly impact your bottom line, gather the necessary information to determine your profitable customers, make business decisions based on that information,and then learn to work with customers more effectively.

Are your customers satisfied? Why not ask them? Or better yet,come up with a complete customer measurement system. That will enable you to put your people and your resources where they count - where they will make the most difference to customers.

Most companies talk to customers mainly for two reasons: to sell something or to fix a problem. But valuable conversations need more than that. They require the ability-and the patience-to engage customers in the selling process on their terms.

Marketing should focus on customers' goals, not on specific products. Hurdling these nine tests ensures that your marketing process is effective from customer targeting all the way to the sales call.

If getting close to customers is beneficial,then there's nothing better than getting intimate with them. That's why “customer intimacy” is a fast-spreading practice.

Companies tend to approach marketing from a product perspective: develop a product and then see how customers will react. A better approach is to understand who the customers are and what their needs are, and then develop goods and services that meet those needs.

Giving customers what they want is a traditional principle of business success. But if you desire explosive sales growth, take the innovation route: Give customers what they need but never thought to ask for.

 
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