Professor Steven Kaplan shared the results of his research on successful CEOs with members of the Class of 2008 at spring convocation June 15 in Hyde Park. "If you are persistent,...

Completing a challenging project requires meticulous attention to risks-particularly to risk management practices that anticipate new dangers. Following is a seven-step framework ...

When you bid for a sale, overpricing and underpricing are both risky. To have a good shot at winning customer orders, be fair and flexible. Show the customer the value of what he ...

In an interview, Ren Jianxin, ChemChina’s president and the former president of BlueStar, discusses the expectations of the private-equity firm Blackstone, which invested $600 mi...

索尼、三星、苹果、Adobe、Facebook……没有哪家公司能让这么多的行业巨头站到自己的对立面。但开创了运动相机市场的GoPro“成功”地做到了，并且对战略性的错误浑然不觉。

The transformation of Wipro Ltd. from a once-lowly enterprise into a formidable global player provides key lessons for Asian companies competing against global giants.

要使中国的消费者能从更多途径全面地了解品牌，走“低调”奢华风的Prada需要出一些不”低调”的绝招。

Successful entrepreneurs are people who can put together teams with the right mix of talent and make them work together, especially in a fast-moving industry.

收购Prada未成，像个噱头。但一拨“陆强们”频频发动对欧洲奢侈品牌的收购战，预示着什么?

在世界经济一体化下，PR将越来越多地用于帮助人们跨越文化和认知上的沟通障碍。

人家辛辛苦苦跨越国界花上万块钱买的包，仇恨没拉来，换来一句云淡风轻的“不赔不换”。这真的是世界十大奢侈品牌之一的Prada能做出来的事情吗？

日前，中兴通讯与贝宁最大的电信运营商OPT(贝宁电讯总局)签订覆盖贝宁全境的GSM/GPRS移动通信网络设备供货合同。

诺基亚8310是一款将时尚与科技融合的手机新品，也是诺基亚第一部GPRS手机…

Companies need to identify and validate actual examples that have been shown to produce results. These ‘templates’ or benchmarks of best practices should then be copied with min...

Oftentimes companies get so thrown off by long decisions that they lose sight of what’s fundamentally important in business: a consistently healthy bottom line. Implementing a se...