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Certain marketing strategies work best during an economic downturn, and these strategies do not just produce measurable results. More important, they also ensure a steady stream o...
For enlightened multinationals, Asian managers are making globalization a reality.
Companies cannot rely solely on employees who just await their marching orders from their bosses. To truly function seamlessly, organizations need to enable every individual to sh...
Many sales teams are unable to realize their potential because they are saddled with serious deficiencies. This eight-step process helps you to build the strong sales force you ne...
The innovative application of new information technology not only powers significant advances in business practices. Even more important, it can also produce the breakout new prod...
How Asia's entrepreneurs are reshaping global business .
Awareness of the pitfalls brands can encounter is an important step in maintaining a strong, lasting brand.
At some point, all businesses will face a crisis that requires downsizing. To ensure that you can cut costs while retaining critical talent, follow the “headcount solution.”
Hiring an executive search firm to recruit a CEO can be costly. Promoting from within can be uncertain. So how does a company increase its chances of selecting the right candidate...
International trade shows offer countless opportunities for multilateral contacts and business deals. To make the most out of these events, you need to address several issues,even...
When individuals within a company worry more about defending their turf than moving the organization forward, their actions can harm the business. Here's how to combat the problem.
It‘s not enough to be in step with developments in the external world: the market， competitive landscape， and customer issues. Where you need to be equally adept is in reading ...
The Asian crisis has decimated jobs and humbled large companies. The solution: entrepreneurship, but not the old kind.
The leading Chinese companies will trigger environmental reforms in their country by demanding the government change to meet global business standards.
