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HBO将在腾讯视频独播,十年“入华”终得落地 2014年12月02日

人人、射手走了,HBO来了,在十几年一直尝试落地中国而不果后,HBO通过腾讯视频找到了新出路。

寻找中国 HBO——省级卫视“品牌战” 2009年06月02日

在美国,如果人们要看电视剧,那就选择 HBO;如果看新闻,就是 CNN。中国各大卫视的定位在哪里?

A Bigger Apple 2002年08月01日

Asians are silently assuming greater importance in New York business. Can the rest of America be far behind?

Asian Brands Take on the World 2002年07月01日

As traditional marketing paths come to a dead end, the region's marketers take the global route. Their vehicle: an idea that has been thought to be obsolete.

Building Frameworks for Six Sigma Success 2004年10月19日

Trendy quality initiatives often fade before they can turn a profit. Six Sigma is different - and effective - especially for companies that have carefully trained their employees ...

Henry Sy Up Close 2002年10月01日

Overseas Chinese billionaire; retailing king-the more common labels used to describe the SM Group’s leader are of these times. His qualities; however; are for all time.

Looking to Reinforce Your Brand? Rely on Markets Overseas 2004年02月17日

Keeping a brand alive and well for many, many years demands imaginative marketing strategies that transcend cultures. One successful global brand offers instructive lessons.

How to Create - and Implement - a Robust Metrics Program 2004年12月16日

Applying the right metrics not only allows your organization to complete initiatives in half the time that they might otherwise take. More important, it also enables you to achiev...

Mobilize Your Company’s Collective Smarts 2003年08月04日

A company may be filled with geniuses, but if it can’t harness its “organizational intelligence”(OI), it will likely veer toward incapacity. Here’s a framework for maximizing ...

一文看清Libra全景(超长22000字,慎点) 2019年07月05日

本文已收录于第一本关于Libra的专著《Libra:数字经济新航母》。作为对于Libra分析的综述,本书参阅了书中收录及网络上精选的共计32篇文章,真正做到“关于Libra,读这一篇就够了”。

Changing a Corporate Culture Towards a Customer-Driven One 2005年01月13日

Here's a list of 12 best practices to consider in building - or changing - your corporate culture toward one that is more customer-oriented.

Location Is Not Everything 2002年06月01日

Multinational companies have stepped up the pace of relocating to different parts of Asia. They are discovering that it’s more of a management exercise than a mere business dec...

Use Innovation to Create High-Impact Business Value 2004年01月13日

The innovative application of new information technology not only powers significant advances in business practices. Even more important, it can also produce the breakout new prod...

Tigers Don’t Change Their Stripes 2002年12月01日

Despite the crisis, Asian consumers will not regress to habits they have rejected. Neither should marketers.

Develop a New Perspective No One Else Has About Customer Needs 2003年07月09日

Giving customers what they want is a traditional principle of business success. But if you desire explosive sales growth, take the innovation route: Give customers what they need ...

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