以创意专业人士为目标用户群的领先的软件公司Adobe正在退出软件购买业务，转向付费订阅软件和在线“云”服务。

两家公司曾经密切合作，开创了电脑桌面出版业，有过许多共同的美好时光。但是那段黄金时代一过，两家公司就分道扬镳了。

索尼、三星、苹果、Adobe、Facebook……没有哪家公司能让这么多的行业巨头站到自己的对立面。但开创了运动相机市场的GoPro“成功”地做到了，并且对战略性的错误浑然不觉。

本文已收录于第一本关于Libra的专著《Libra:数字经济新航母》。作为对于Libra分析的综述，本书参阅了书中收录及网络上精选的共计32篇文章，真正做到“关于Libra，读这一篇就够了”。

B2B公司不要只将卖点集中在价格、速度和效率上，你要明白投入感情的客户群对公司的利润有着深远的影响。

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